Direct mail basics
How mail reaches a home: the three ways to do it, what lists are and where they come from, what it all costs, and how to tell if it worked.
Direct Mail 101: every way to put a mailer in a mailbox
Every Door Direct Mail, a mailing list, or a stack of handouts: which one fits, what each costs, how long each takes.
Read the guide →Mailing lists explained: occupant, named, and targeted
Occupant, consumer and targeted lists: what each one is, what it costs per thousand, and which fits your mailer.
Read the guide →City limits vs. ZIP codes: when a list beats EDDM for precision
ZIP codes cross city lines. How to mail only inside the city, and when a list costs less than every door.
Read the guide →List hygiene: dedupe, households, and the 95-day rule
CASS, NCOA, duplicates and the 95-day rule: what list cleanup is, why USPS requires it, and what it saves.
Read the guide →Renting a list vs. owning it (and what the seed addresses are for)
One-time use, multi-use and seed names: how list rental works, and which lists are yours to keep.
Read the guide →Saturation mail: near-EDDM postage on your own list
The 90% rule, the 2026 carrier-route prices, and when your own list mails for close to the EDDM rate.
Read the guide →Did it work? Measuring campaign mail without software
Set up tracking before the first drop, hold back part of your list, and check turnout in the voter history file.
Read the guide →Where to get every address in a Florida city (free, and what the paid lists add)
The free state tax roll, county address points and appraiser files, cut to one city, and what a paid list adds.
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