The Print Playbook · Topic
Data sources
Public and paid data behind lists, routes and voter targeting.
How to pick EDDM routes (and why your city's ZIP Codes cross the line)
Reading the USPS route map: counts, residential-only, income, and the city-limits problem.
Read the guide →Mailing lists explained: occupant, named, and targeted
Occupant, consumer and targeted lists: what each one is, what it costs per thousand, and which fits your mailer.
Read the guide →Vote-by-mail data in Florida: what candidates get, and how to stop mailing people who already voted
The one gated voter file, who can get it, what it costs, and how to stop paying to mail people who already voted.
Read the guide →City limits vs. ZIP codes: when a list beats EDDM for precision
ZIP codes cross city lines. How to mail only inside the city, and when a list costs less than every door.
Read the guide →Renting a list vs. owning it (and what the seed addresses are for)
One-time use, multi-use and seed names: how list rental works, and which lists are yours to keep.
Read the guide →Precinct maps: how to mail by precinct
Free precinct maps for three counties, a voter list cut by precinct, and EDDM routes matched to precincts.
Read the guide →Where to get every address in a Florida city (free, and what the paid lists add)
The free state tax roll, county address points and appraiser files, cut to one city, and what a paid list adds.
Read the guide →Voter lists in Florida: who can get them, where, what's in them, what they cost
Who can get Florida's voter file, the state and county doors, the fields and vote history inside, and what it costs.
Read the guide →