The Print Playbook · Topic
Voter lists
Mailing the voters you choose, from your county's voter file or your own list.
EDDM for campaigns: reach every mailbox without a mailing list
Pick carrier routes instead of a list: how the cheapest mail program in America works for campaigns.
Read the guide →Direct Mail 101: every way to put a mailer in a mailbox
Every Door Direct Mail, a mailing list, or a stack of handouts: which one fits, what each costs, how long each takes.
Read the guide →Mailing lists explained: occupant, named, and targeted
Occupant, consumer and targeted lists: what each one is, what it costs per thousand, and which fits your mailer.
Read the guide →Vote-by-mail data in Florida: what candidates get, and how to stop mailing people who already voted
The one gated voter file, who can get it, what it costs, and how to stop paying to mail people who already voted.
Read the guide →List hygiene: dedupe, households, and the 95-day rule
CASS, NCOA, duplicates and the 95-day rule: what list cleanup is, why USPS requires it, and what it saves.
Read the guide →Renting a list vs. owning it (and what the seed addresses are for)
One-time use, multi-use and seed names: how list rental works, and which lists are yours to keep.
Read the guide →Did it work? Measuring campaign mail without software
Set up tracking before the first drop, hold back part of your list, and check turnout in the voter history file.
Read the guide →Precinct maps: how to mail by precinct
Free precinct maps for three counties, a voter list cut by precinct, and EDDM routes matched to precincts.
Read the guide →Voter lists in Florida: who can get them, where, what's in them, what they cost
Who can get Florida's voter file, the state and county doors, the fields and vote history inside, and what it costs.
Read the guide →EDDM vs. a voter list for a city race: a worked example
Every door or only the voters you pick, priced for Davie: cost per voter reached, when each wins, and using both.
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