The Print Playbook · Topic
Design
Layouts that read at a glance: names, colors, sizes and the legal line.
How to design a yard sign that wins votes
The 3-second test, name dominance, and the mistakes that turn a sign into landscape.
Read the guide →"Paid for by": campaign disclaimer basics
What the legal line is, where it goes, and how to design for it from the start.
Read the guide →Palm cards vs. door hangers: what each is for and how many to print
What each one does at the door, what to print on it, and how many a canvass actually uses.
Read the guide →What is Every Door Direct Mail?
Mail to every address on a postal route without a list: the rules, the sizes and the price in plain English.
Read the guide →Political mail rules in Florida: the disclaimer, the party label, and USPS Political Mail
The exact Florida disclaimer wording, party labels, exemptions, and what USPS Political Mail actually does.
Read the guide →