The Print Playbook · Topic
EDDM
Every Door Direct Mail: postal routes instead of a mailing list.
EDDM for campaigns: reach every mailbox without a mailing list
Pick carrier routes instead of a list: how the cheapest mail program in America works for campaigns.
Read the guide →Direct Mail 101: every way to put a mailer in a mailbox
Every Door Direct Mail, a mailing list, or a stack of handouts: which one fits, what each costs, how long each takes.
Read the guide →What is Every Door Direct Mail?
Mail to every address on a postal route without a list: the rules, the sizes and the price in plain English.
Read the guide →How to pick EDDM routes (and why your city's ZIP Codes cross the line)
Reading the USPS route map: counts, residential-only, income, and the city-limits problem.
Read the guide →EDDM timelines: when to order so it lands on time
From approved artwork to mailbox: the days it takes, what USPS promises, and the election math.
Read the guide →What EDDM costs, line by line
Postage, print and mail prep, with the USPS rate history and our all-in price at four quantities.
Read the guide →City limits vs. ZIP codes: when a list beats EDDM for precision
ZIP codes cross city lines. How to mail only inside the city, and when a list costs less than every door.
Read the guide →EDDM Retail vs. EDDM BMEU: when you outgrow the Post Office counter
Retail or BMEU: the volume cap, the permit fees and the tenth of a cent between them.
Read the guide →Saturation mail: near-EDDM postage on your own list
The 90% rule, the 2026 carrier-route prices, and when your own list mails for close to the EDDM rate.
Read the guide →Did it work? Measuring campaign mail without software
Set up tracking before the first drop, hold back part of your list, and check turnout in the voter history file.
Read the guide →Precinct maps: how to mail by precinct
Free precinct maps for three counties, a voter list cut by precinct, and EDDM routes matched to precincts.
Read the guide →EDDM vs. a voter list for a city race: a worked example
Every door or only the voters you pick, priced for Davie: cost per voter reached, when each wins, and using both.
Read the guide →