The Print Playbook · Topic
USPS rules
Sizes, limits and service standards from the Postal Service's own rules.
EDDM for campaigns: reach every mailbox without a mailing list
Pick carrier routes instead of a list: how the cheapest mail program in America works for campaigns.
Read the guide →What is Every Door Direct Mail?
Mail to every address on a postal route without a list: the rules, the sizes and the price in plain English.
Read the guide →How to pick EDDM routes (and why your city's ZIP Codes cross the line)
Reading the USPS route map: counts, residential-only, income, and the city-limits problem.
Read the guide →EDDM timelines: when to order so it lands on time
From approved artwork to mailbox: the days it takes, what USPS promises, and the election math.
Read the guide →What EDDM costs, line by line
Postage, print and mail prep, with the USPS rate history and our all-in price at four quantities.
Read the guide →Mailing lists explained: occupant, named, and targeted
Occupant, consumer and targeted lists: what each one is, what it costs per thousand, and which fits your mailer.
Read the guide →List hygiene: dedupe, households, and the 95-day rule
CASS, NCOA, duplicates and the 95-day rule: what list cleanup is, why USPS requires it, and what it saves.
Read the guide →Political mail rules in Florida: the disclaimer, the party label, and USPS Political Mail
The exact Florida disclaimer wording, party labels, exemptions, and what USPS Political Mail actually does.
Read the guide →EDDM Retail vs. EDDM BMEU: when you outgrow the Post Office counter
Retail or BMEU: the volume cap, the permit fees and the tenth of a cent between them.
Read the guide →Saturation mail: near-EDDM postage on your own list
The 90% rule, the 2026 carrier-route prices, and when your own list mails for close to the EDDM rate.
Read the guide →