The Print Playbook · Topic
Budget
Spending a print and mail budget well, and what to cut when it runs short.
How many yard signs does a campaign need?
A simple formula for your first sign order, and the reorder point most campaigns miss.
Read the guide →How to plan a print budget for a local campaign
What to buy first, how to set quantities, and what to cut when money runs short.
Read the guide →What EDDM costs, line by line
Postage, print and mail prep, with the USPS rate history and our all-in price at four quantities.
Read the guide →Did it work? Measuring campaign mail without software
Set up tracking before the first drop, hold back part of your list, and check turnout in the voter history file.
Read the guide →